General Mills and Kellogg's : A strategdy for the ages

If someone where to approach you and ask which company owns which cereals, most of us wouldn't have a clue. This is because cereal is segmented to offer different cereals to satisfy different needs of the customers. Both Kellogg's and General Mills has an array of large name cereals to have different marketing mixes available for each cereal.

They both have their kid's brands aimed to amp up the children of the world on sugar and use colorful images to attract the little tykes. The adult are targeted through cereals which focus on tradtions or 'heart health'.

I would like to take a moment and talk about what I think of Cheerios marketing mix. If you see a commercial for Cheerios on a children's network its all about a little bee chasing something for his honey. This puts a focus on the sugar and animation for Cheerio's.

On another network, a Cheerio's commercial will have a toddler eating them and their parent is so happy they are eating their Cheerio's.

So essentially Cheerio's is targeting the children with animated commercials and parents with serious parenting commercials. This marketing mix is very interesting in my opinion.